Writing Great Paragraphs – the PEEL Technique
Great essays are built around a well-developed chain of argument that answers the question using a small number of well-argued points. We call these “chunky paragraphs”.
Each paragraph should make just one point. Each point should contain several stages of analysis and use of good real world business examples. Keep looking back at the essay title to ensure you are focused and link your answer back to the trigger words in the question. Towards the end of each paragraph you should also bring in some evaluation.
A useful acronym for writing each paragraph point is PEEL
P make a POINT
E use EXAMPLES and EVIDENCE
E EVALUATE
L LINK BACK to the QUESTION POINTP make a POINT
E use EXAMPLES and EVIDENCE
E EVALUATE
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