More Relavant Theories you can Apply

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   The Value of Relevant Theories and Models
   
   The BUSS4 examiner likes relevant use of models...
   “Some students made effective use of the Ansoff matrix to highlight the riskiness of different strategic options.”
   (extract from June 2012 BUSS4 Examiner’s Report)
   
   Some great reasons to apply theories and models in your essays:
   • They provide a framework for analysis
   • Makes it easier to compare and contrast different research examples
   • They help explain strategic options and analyse/evaluate the choices made
   • Provide the “language” for strategy – demonstrate use of business terminology 
   • Adds credibility to an answer – the right theory properly applied
   • Can be used in both Section A and Section B essays
   
   Making Strategic Choices: Ansoff, Lewin, Handy and Porter
   A quick reminder about these classic models of strategic choice: 
   
   
   
   
   
   
   More information about Porters Generic Strategies
   http://www.slideshare.net/dipalij07/porters-generic-strategies-with-examples
   
   
   
   
   Handys Model on Organisational Culture
   
   
   
   
   
   More information about Handys Model of Organisational Culture http://www.tutor2u.net/business/strategy/culture-types.html