This blog is designed to help students to understand the section A element of the unit 4 exam.
Use the desktop version to get most out of the blog as some of the content is not available on the mobile version
Tuesday 27 May 2014
Localisation by McDonalds
A slideshow video showing how McDonalds localises. Gets interesting from 1 min 50 secs onwards as it explains what they do in China and India. A good source of information and an example for you to use in section A
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